12 Weeks Year

The 12 Week Year by Brian P. Moran and Michael Lennington is a productivity and goal-setting book that challenges the traditional idea of yearly planning. Instead of setting annual goals, the authors encourage you to treat every 12 weeks like a full year—with its own goals, plans, and deadlines.

Why? Because annual goals often lead to procrastination. But when the timeline is shorter, there’s more urgency, focus, and accountability.

Key ideas include:

• Execution > Planning – Success comes from consistent action, not just strategy.

• Weekly Scorecards – Track your habits and progress every week to stay on target.

• Time Blocking – Schedule “strategic blocks” of uninterrupted focus time.

• Lag vs. Lead Indicators – Focus on daily behaviors (lead) instead of only measuring results (lag).

The book gives you a clear system to break big goals into manageable 12-week sprints—so you stay focused, move faster, and get more done in less time.

Perfect for entrepreneurs, professionals, or anyone tired of setting New Year’s goals they never finish.